Case Studies · 9 min read How Jenna Kutcher’s Quizzes Have Gained Over 105,000 Email Subscribers The following is a first-person account of the power of quizzes for email list growth and business growth from Jenna Kutcher. Jenna’s been using Interact Quizzes since 2017, and we’re…
List Building · 10 min read Quiz Conversion Rate Report 2026: The 40% Benchmark Has Stayed Consistent Since 2014 Interact’s average quiz start-to-lead conversion rate has stayed around 40% since 2014, even as traffic sources have shifted from Google search toward social media, podcasts, YouTube, and AI. This report breaks down the 40.1% lead benchmark, 65% completion rate, industry averages, and the two biggest factors behind quiz performance.
Case Studies · 2 min read Henry’s House of Coffee Personalizes Coffee Recommendations with a Quiz Henry’s House of Coffee has a quiz that’s a great example of a product recommendation quiz. Find out how they got a 68% conversion rate!
Quiz Tutorials · 5 min read How to Generate Leads from Instagram with a Quiz in 2026 To generate leads from Instagram in 2026, post about the topic of your quiz, or about the quiz itself. Then have people comment the word “Quiz” and set up a…
Quiz Tutorials · 6 min read The Best Quiz Questions to Ask for Highest Engagement People always ask me “Is this quiz question good?” There isn’t really a simple answer to that question because “good” relates to both the question and how it connects to…
Quizzes for B2B · 3 min read How to Use Quizzes in B2B Marketing As long as we’ve run Interact (Since 2013) a top question has always been “How do we use quizzes for B2B marketing?” and now we have a great answer thanks…
Quiz Tutorials · 6 min read List of Best Quizzes Organized by Topic Check out these real-life quiz use cases to see how a quiz truly works in any industry!
List Building · 10 min read Evergreen Content Ideas for 2026: What Stays Valuable in the Age of AI AI chatbots can already summarize almost anything published online. What they can’t do is become the source. This piece breaks down eight content types, from customer stories to proprietary data, that stay valuable specifically because only your company could have made them.
Quiz Tutorials · 10 min read How to Create a Picture Quiz for Any Niche A picture quiz is a great way to attract leads for your business! Find out how you can use a picture quiz and what you need to do to make one of your own!
List Building · 12 min read How to Collect Zero-Party Data With a Quiz in 2026 Find out all you need to know about zero-party data and how you can create an Interact quiz to help you collect this data!
Quiz Tutorials · 15 min read How to Build a Marketing Funnel with Your Quiz in 2026 What’s a quiz marketing funnel? How does it help grow your business? Find out everything you need to know to create a quiz funnel that works for you!
Quiz Tutorials · 8 min read How to Write a Quiz Title That Makes People Feel Understood The right quiz title sits on a knife’s edge. Too direct and it feels like an accusation. Too vague and it gives no reason to click. The title that works names the private question someone is already asking, with enough care to make them feel understood.
Quiz Tutorials · 6 min read How Julie Bjelland Uses Quizzes to Help People Feel Understood Learn how Julie Bjelland turns audience conversations into quiz questions that help people feel understood and discover useful education and support
Quiz Tutorials · 13 min read How to Build an Email List in 2026: Offer Deeper Help Are you ready to start list building for your business? Here’s everything you need to know to grow your email list the right way in 2026.
List Building · 10 min read Quiz Conversion Rate Report 2026: The 40% Benchmark Has Stayed Consistent Since 2014 Interact’s average quiz start-to-lead conversion rate has stayed around 40% since 2014, even as traffic sources have shifted from Google search toward social media, podcasts, YouTube, and AI. This report breaks down the 40.1% lead benchmark, 65% completion rate, industry averages, and the two biggest factors behind quiz performance.
Marketing Strategy · 6 min read How to Create Personalized Customer Journeys Find out how to easily create a personalized customer journey with Interact for your business and why you want to put one in place now!